Buying a new car is a great experience and very often we need to sell our old vehicle, so we can earn and save money for the new one. There are a lot of people around the world who are willing to buy used cars if they are kept properly and serviced as needed. But, if you tried to sell your old vehicle, you probably know it’s not that easy as it seems. First, it requires some basic repairs, so the potential buyers can find it attractive, and then, another common problem is setting a realistic price, that will be acceptable for both the seller and customer.
There are a lot of ways you can advertise the vehicle, and you can use the social media for that purpose, websites, newspapers, but also proved services like Carsome and other specialized sites, where you can enter the model and price, and wait to be contacted by your potential buyers. Sometimes you want to sell your car quickly because you need that money immediately, but it’s not that easy. Anyway, there are some tricks that you can use to accomplish that, and we will share some of them with you.
1. Share it on the social media
People today are present on Facebook, Instagram, YouTube, TikTok, and many other social media platforms that can be used for this purpose. For example, on Facebook, you can find a lot of groups where people are buying or selling something, and it’s on you to take some good photos of your vehicle, set the price, and announce it on the page or in the group. If you decide to try with Instagram, you need to use relevant hashtags and target the right people.
Sharing your post on your story can increase the chances that someone will get interested in buying it. Video content is also a popular form of advertising, and you don’t need to be a professional to record a video and publish it, including every important detail like the year of manufacturing and of course, the price. Also, don’t forget to mention if you are open to negotiations or not, because some of the potential customers will try to do that anyway.
2. Publish it in standard media
Websites and newspapers are still a thing when you are trying to sell something. Many people try to reach their customers by publishing ads in specialized magazines and sections in daily or weekly newspapers. Again, you need to tell them the price, so they can decide if it’s worth to contact you or not. Every product can be sold, but it’s on you how will you present it to the buyers. A nice picture is always a great addition to every ad you publish, in order to increase your sales chance.
3. Use specialized sales websites
We already gave a great example of this earlier in this article. These websites are created in a special way to connect the sellers and buyers. You only need to register, enter your contact info, the product you are selling, the price, and of course, photos will increase the chances for that. Every potential buyer who will list the criteria that meet yours can easily contact you, and you can make a nice deal and sell the car quickly. One thing to remember is that all specialized car sales websites are search engine optimized for automotive terms. Basically, if someone types in the kind of car you are selling it is more likely to pop up on their site than it is anywhere else because they have already done the automotive seo. Car sales and dealership websites used companies like automotive-marketing.com to boost their online sales, which will help the odds of you selling your car on their site.
4. Invest a little to earn more
Before you decide to sell your car, see which fixtures and repairs you need to do, because every scratch on the surface can decrease the price. Take the vehicle to the regular technical and mechanical service, fix everything that needs to be fixed, clean it properly, and make it look shiny and almost new. These small repairs can make a miracle when you try to sell it. Most of the buyers prefer to buy a vehicle that is nicely maintained because even if they pay a smaller amount of money to you, they will cash out a lot of money to fix those things that don’t work. That’s very time consuming and expensive for those who are buying a used car. But you, as a seller, can do that for them and sell it for a better price.
5. Be ready to negotiate
Most of the customers will try to lower the initial price, and you should be ready for that. Make your calculations, and check the minimal worth of your vehicle. Decreasing the price in crazy amounts won’t get you anything, even if it’s important to you to sell the product more quickly. There are a lot of sales tricks that may lead you to the price you actually want and you can learn them by consulting more experienced people who are into this business for years.
6. Be honest with them
Customers appreciate honesty. Don’t try to hide anything from them. It’s always better to list every repair you made of the car, every replaced part, or if it was involved in some accident. That’s the only way to build trust between both of you. Don’t hide these things from them, because they will get to know them through the repair history data, and they may even sue you for a scam. Honesty is an important skill for those who buy and those who sell. That will also help you sell the vehicle more quickly, and get the price you want.
You don’t need to be a professional sales agent to know these things. Make your offer to stand out from the others, so the potential buyers see it and contact you more quickly. This article is very useful especially for those who are trying to sell their car for the first time in their life. The same goes if you want to buy a used vehicle. You will require all of the values we mentioned in this text. Put yourself in the place of the customer who is ready to pay for it, and you will clearly see what you need to do, so they can choose your offer before any else.